Sans Normal Olmun 12 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Niveau Grotesk' by HVD Fonts and 'Gilroy' by Radomir Tinkov (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, direct, confident, friendly, utilitarian, clarity, impact, modernity, versatility, geometric, clean, solid, open apertures, large counters.
A heavy, geometric sans with smooth, round bowls and largely uniform stroke weight. Curves are built from near-circular forms, while straight strokes terminate cleanly with square ends, giving the design a crisp, engineered feel. Proportions favor large internal spaces and clear joins; the lowercase shows a prominent x-height and compact ascenders/descenders, producing dense, readable word shapes. Figures and capitals follow the same sturdy construction, with simple, legible forms and consistent rhythm across the set.
Best suited to display contexts where impact and clarity are priorities, such as headlines, posters, brand marks, and packaging. The strong weight and open forms also make it a practical choice for short UI labels and signage when set with adequate spacing.
The overall tone is contemporary and no-nonsense, balancing a friendly roundness with assertive weight. It reads as pragmatic and dependable rather than expressive, with a straightforward voice suited to clear communication.
The design appears intended as a robust, geometric workhorse: a clean, contemporary sans that delivers strong presence while maintaining straightforward legibility. Its consistent stroke behavior and simple terminals suggest an emphasis on versatility and clear reproduction across sizes.
Round letters (like C, O, and G) feel especially smooth and continuous, while diagonals in letters such as V, W, X, and Y add a sharp counterpoint to the otherwise circular construction. The palette of shapes stays tightly controlled, creating an even texture in both all-caps settings and mixed-case text.