Sans Normal Ollab 18 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Retjeh' by MuSan and 'Look' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, punchy, utilitarian, friendly, impact, space saving, clarity, modern branding, compact, geometric, blocky, sturdy, clean.
This is a compact, heavy sans with simplified, geometric construction and largely closed counters. Strokes are consistently thick with minimal modulation, creating a dense, high-impact texture. Curves are rounded but restrained, while joins and terminals often feel squared or blunt, giving the forms a sturdy, engineered look. The fit is tight and the letterforms are economical, with short extenders and firm, stable verticals that keep lines of text visually solid.
This font is well suited to headlines, short bursts of copy, posters, and display typography where strong presence and compact width are beneficial. It can also work for branding marks, packaging, and straightforward signage that needs high visual impact at a glance. Because it forms a dense text block, it is most effective at larger sizes or in limited amounts of text.
The overall tone is assertive and contemporary, combining a no-nonsense sturdiness with a mildly friendly roundness. It reads as practical and direct, making statements feel bold and unequivocal rather than delicate or expressive. The compact rhythm adds a sense of efficiency and urgency, suitable for attention-grabbing messaging.
The design appears intended to deliver maximum impact in minimal horizontal space, using sturdy geometric shapes and blunt terminals to maintain clarity while pushing weight and density. It aims for a contemporary, workmanlike display voice that feels dependable and highly legible in bold applications.
In continuous text, the heavy color and tight spacing produce strong emphasis and a poster-like presence. Large round letters like O and Q appear especially robust, and the numerals match the same compact, weighty voice for consistent headline setting.