Sans Normal Wakeb 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, editorial, friendly, clean, modern, approachable, utilitarian, legibility, approachability, modern utility, everyday text, rounded, soft terminals, humanist, open apertures, monolinear.
This typeface is a clean sans with gently rounded strokes and softened terminals throughout. Forms lean toward circular and elliptical construction, with smooth curves and minimal modulation, producing an even, calm texture in text. Counters are open and generous, and many joins and ends are subtly rounded rather than sharply cut, which reduces harshness at display sizes. Proportions are straightforward and legible, with a simple, consistent rhythm across capitals, lowercase, and numerals.
It performs well in interfaces and product copy where clarity and a friendly voice are important, and it scales comfortably from short headlines to paragraph settings. The rounded, even strokes make it a good fit for contemporary branding, packaging, and wayfinding where a clean but approachable sans is desired. It also suits editorial subheads and captions that benefit from a modern, low-friction texture.
The overall tone is friendly and contemporary, balancing neutrality with a soft, approachable finish. Its rounded details add warmth without pushing into novelty, making it feel casual and accessible rather than strictly technical or corporate. The effect is modern and readable, suitable for everyday communication.
The design appears intended to provide a broadly usable sans with a softened, welcoming character. By combining simple geometric construction with rounded terminals and open counters, it aims for dependable legibility while keeping the tone warm and contemporary.
Letterforms show a preference for simple geometry and clear interior spaces, which helps maintain clarity in continuous reading. Numerals follow the same smooth, rounded logic as the letters, giving mixed text a cohesive color and cadence.