Sans Normal Asnem 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, wayfinding, editorial, presentations, branding, clean, modern, neutral, friendly, technical, clarity, versatility, modernity, system consistency, geometric, open counters, rounded terminals, high legibility, even rhythm.
A clean sans with largely geometric construction and smooth, round bowls. Strokes appear even and consistent, with gently softened terminals and generous open counters that keep forms airy. Uppercase shapes are straightforward and stable, while lowercase shows simple, readable structures (single-storey forms where expected) and an unobtrusive, functional rhythm. Numerals are clear and uncomplicated, matching the letterforms with rounded curves and steady spacing.
It performs well for UI and product text where clarity at varied sizes matters, as well as for signage and wayfinding thanks to its open forms. The steady, contemporary appearance also suits presentations, dashboards, and editorial layouts that need a neutral sans with a polished, modern voice.
The overall tone is modern and neutral, leaning friendly rather than austere due to its rounded curves and open apertures. It feels practical and unobtrusive, suitable for interfaces and informational settings while still looking approachable in general branding contexts.
The design appears intended as a versatile, everyday sans that prioritizes legibility and consistency. Its geometric leaning and restrained detailing suggest a goal of broad usability across digital and print applications without drawing attention away from the content.
The letterforms maintain a consistent curve logic across rounds like C/O/Q and bowls like B/P/R, giving the design a cohesive, systematic feel. Diacritics and alternates are not shown; the visible set emphasizes clarity and predictable shapes over stylistic flair.