Sans Normal Dirud 6 is a light, normal width, monoline, reverse italic, normal x-height font.
Keywords: branding, editorial, packaging, posters, ui text, friendly, casual, modern, approachable, easygoing, distinctive slant, friendly modernity, everyday readability, informal voice, rounded, slanted, humanist, open apertures, soft terminals.
A clean sans with an overall backward slant and a gently humanist construction. Strokes are consistently even with rounded joins and softened terminals, giving forms a smooth, drawn-with-one-pen regularity. Counters are open and generous, and many curves lean toward circular/elliptical geometry, especially in O/C/G and the lowercases. Proportions feel slightly informal: bowls are roomy, stems are straightforward, and diagonals (V/W/X/Y) keep a crisp, simplified geometry while still following the reverse-italic angle. Numerals follow the same slanted rhythm with rounded shapes and clear, uncluttered silhouettes.
Well-suited for branding, packaging, and display settings where a distinctive slanted voice helps a headline stand out without becoming ornate. In longer passages it maintains legibility thanks to open counters and straightforward letterforms, making it a viable option for short editorial blocks, product copy, and UI headings or labels where a casual tone is desired.
The backward slant creates a distinctive, offbeat personality that reads as playful and conversational rather than strictly corporate. Its soft curves and open forms keep the tone friendly and accessible, with a contemporary feel that suits lighthearted branding and readable UI copy.
Likely designed to offer a familiar, rounded sans foundation with a memorable reverse-italic stance, balancing friendliness with modern simplicity. The consistent slant and smooth, open shapes suggest an emphasis on readable personality—something that feels energetic and informal while staying broadly usable.
The reverse-italic angle is consistent across uppercase, lowercase, and figures, creating a strong directional rhythm in text. Lowercase shapes prioritize clarity with simple, open construction (notably in a/e/s) and a single-storey feel where applicable, while capitals remain clean and geometric without decorative flourishes.