Sans Normal Imnet 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, chunky, bubbly, retro, approachability, impact, playfulness, retro flavor, display clarity, rounded, soft, blunt, plump, cartoonish.
A heavy, rounded sans with thick, cushiony strokes and fully softened corners throughout. Curves are generous and circular, counters are compact, and joins are smooth, giving letters a puffy, molded look. The uppercase is broad and blocky with simplified geometry (notably in E/F/T), while the lowercase keeps single‑storey forms and short, rounded terminals that maintain an even, steady color. Numerals follow the same inflated construction, with tight interior openings and sturdy, low-detail shapes for strong impact.
Best suited to headlines, short statements, and identity work where a bold, friendly voice is needed. It can work well for packaging, playful branding, entertainment promos, and large UI callouts where soft, rounded forms help keep a heavy weight feeling approachable.
The overall tone is warm and approachable, leaning toward a fun, kid-friendly energy rather than formal neutrality. Its soft edges and compact counters give it a bouncy, snackable feel that reads as cheerful and slightly retro, with a poster-like presence.
The letterforms suggest an intention to deliver maximum visual impact with a soft, welcoming personality. By prioritizing rounded geometry and simplified construction, the design aims for quick recognition and a distinctive, upbeat display texture.
Spacing appears comfortable and consistent in the sample text, supporting set-in-lines display usage. The design favors simplified silhouettes over fine detail, with minimal sharp angles and a deliberate emphasis on roundness and mass.