Sans Normal Imras 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids branding, logotypes, playful, friendly, chunky, retro, cartoon, approachability, impact, whimsy, retro feel, branding, rounded, soft, puffy, bubbly, compact counters.
A heavy, rounded sans with pillow-like strokes, fully softened corners, and broad, even shapes. Curves dominate the construction, with circular bowls and generous rounding at joins, producing a smooth, continuous rhythm across lines. Counters are relatively small and often circular, and terminals read as blunt and rounded rather than cut. The overall texture is dense and dark, with simplified interior forms and sturdy letter bodies that hold together well in short words and headings.
Best suited to display settings such as headlines, posters, packaging, and branding where a warm, attention-grabbing voice is desired. It can work well for playful editorial callouts and short UI labels at larger sizes, but the tight counters and dense color make it less ideal for long text or very small rendering.
The tone is cheerful and approachable, leaning toward a toy-like, cartoon sensibility. Its inflated forms and soft geometry suggest warmth and informality, with a distinct retro display flavor that feels lively rather than strict or technical.
The design appears intended to deliver maximum friendliness and visual impact through rounded geometry and simplified, compact interiors. It prioritizes a fun, approachable personality and strong silhouette recognition for branding and display applications.
Distinctive rounded details show up in the lowercase, including a single-storey “a” and “g,” and a simple, compact “r,” all reinforcing the casual, friendly voice. Numerals follow the same soft, thick construction, with rounded corners and tight apertures that emphasize a bold, graphic presence.