Sans Normal Wibuk 2 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Hanley Pro' by District 62 Studio, 'Whitney' by Hoefler & Co., 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, packaging, kids, headlines, stickers, playful, handmade, quirky, friendly, chunky, display impact, handmade feel, approachability, youthful tone, informality, irregular, wobbly, blobby, inky, cartoonish.
A heavy, rounded sans with a distinctly irregular, hand-cut silhouette. Strokes are thick with lively tapering and uneven edges, creating a slightly wobbly rhythm from letter to letter. Counters tend to be compact and softly shaped, while curves are bulbous and terminals look casually flattened or chipped, giving the face a textured, inked feel. Capitals are broad and simple, and the lowercase maintains a straightforward structure with occasional asymmetry that emphasizes the handmade character.
This font is best used for display settings such as posters, playful branding, packaging, and event graphics where a bold, friendly voice is needed. It also suits children’s materials, casual signage, and social media graphics, especially when set in short phrases or large sizes to preserve counter clarity.
The overall tone is playful and informal, with a cartoon-like warmth that feels approachable rather than precise. Its roughened contours and bouncy shapes suggest craft, spontaneity, and a lighthearted voice suited to fun, youthful messaging.
The design appears intended to mimic bold hand-drawn lettering with a deliberately imperfect edge, combining simple sans structures with organic, cut-paper/inked irregularities. It prioritizes personality and impact over strict geometric consistency, aiming for an energetic, approachable look in large-scale typography.
The dense weight and tight counters make internal spaces close up sooner at smaller sizes, while the irregular outlines become more expressive at display sizes. Numerals and punctuation carry the same chunky, slightly imperfect construction, helping headings and short bursts of copy feel cohesive.