Sans Normal Wiliv 12 is a very bold, narrow, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, stickers, playful, quirky, handmade, loud, comic, expressiveness, handmade feel, attention grabbing, texture, chunky, rounded, bouncy, inked, irregular.
A chunky, heavy sans with rounded contours and compact interior counters. Strokes are mostly uniform in mass but show deliberate irregularities and rough, inked-in negative shapes that create a worn, stamped texture. Letterforms lean on simple geometric silhouettes (oval O, circular bowls, blunt terminals) while varying in width from glyph to glyph, giving the line a lively, uneven rhythm. Uppercase is blocky and assertive; lowercase is simplified with single-storey forms and sturdy stems, keeping the overall color dense and dark.
Best suited to short, high-impact text such as posters, headlines, social graphics, packaging callouts, and playful branding. It also fits children’s or novelty contexts where character matters more than typographic neutrality, and it can add a handmade accent for logos or event titles at larger sizes.
The font projects a playful, offbeat energy—somewhere between comic display and DIY sign lettering. Its imperfect fill and bouncy spacing feel informal and human, suggesting fun, noise, and personality rather than precision or restraint.
The design appears intended to deliver maximum visual punch with a friendly, cartoonish skeleton and a deliberately imperfect, inked texture that reads as handmade or stamped. Its variable widths and simplified construction prioritize expressive rhythm and instant recognition in display settings.
The distressed interior cutouts are strong enough to read at display sizes and create a distinctive texture in paragraphs, but they also reduce clarity in small sizes where counters and apertures tighten. Numerals are similarly stout and rounded, matching the alphabet’s heavy, poster-like presence.