Serif Normal Idmuw 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Askan', 'Campan', and 'Candide' by Hoftype (names referenced only for comparison).
Keywords: book text, editorial, longform, literature, academic, classic, bookish, formal, literary, refined, readability, traditionalism, editorial tone, text economy, typographic neutrality, bracketed serifs, oldstyle figures, open counters, moderate modulation, calligraphic stress.
A traditional serif with bracketed, wedge-like serifs and moderate stroke modulation. The letterforms show a steady, text-oriented rhythm with generous interior counters and smooth curves, keeping forms readable while still feeling shaped by a calligraphic hand. Uppercase proportions are balanced and slightly stately, while the lowercase presents a clear two-storey a and g, a beaked t, and an ear on the g that add a subtly oldstyle flavor. Numerals appear as oldstyle figures, with varied heights and gentle curves that blend naturally with running text.
Well suited to body copy in books, magazines, and other longform reading where a familiar serif structure and calm texture are priorities. It can also serve well for essays, reports, and other editorial layouts that benefit from a traditional, composed typographic voice.
The overall tone is classic and literary, with a quiet formality that feels at home in established editorial and book contexts. It conveys refinement without being overly sharp or ornamental, giving text a composed, trustworthy voice.
The design appears intended as a conventional, high-readability text serif that prioritizes steady paragraph color and comfortable spacing while retaining a touch of oldstyle character through softened serifs and text-friendly numerals.
Curved joins and bracketing soften the serifs and reduce harsh transitions, helping the face stay comfortable at text sizes. Round letters like C, O, and Q are smooth and open, and the diagonals (V, W, X, Y) feel controlled rather than aggressive, supporting an even color across paragraphs.