Sans Normal Kemal 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Aspira' by Durotype, 'Muller' by Fontfabric, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Masserini' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, modern, friendly, impact, motion, emphasis, modernity, clarity, oblique, rounded, compact, sturdy, punchy.
A heavy, oblique sans with smooth, rounded curves and compact, forceful proportions. Stroke endings are clean and largely straight-cut, with a consistent, low-contrast build that keeps shapes dense and legible. Counters are moderately open (notably in O, D, and P), while joins and terminals stay firm and simplified, giving the design a sturdy, engineered feel. The overall rhythm is forward-leaning and tight, with uniform spacing that supports strong word shapes in display sizes.
Well-suited to headlines, posters, and brand marks where a strong, energetic voice is needed. It can also work for packaging and promotional graphics, especially when the design calls for a modern, sporty slant and high visual impact.
The tone reads assertive and high-energy, with a sporty, contemporary confidence. Its slanted stance and dense forms suggest motion and urgency while keeping a friendly, accessible softness through rounded geometry.
The design appears intended to deliver bold emphasis with a sense of motion, using an oblique stance and rounded, simplified construction to stay readable while projecting confidence and speed.
Uppercase forms feel especially punchy and stable, while the lowercase retains the same weight and slant for cohesive text color. Numerals are similarly robust and clear, designed to match the compact, forward-tilted texture of the letters.