Sans Normal Kemal 2 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Sole Sans' by CAST, 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, 'Hoxton North' by The Northern Block, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, energetic, sporty, modern, confident, playful, impact, motion, approachability, clarity, modernity, oblique, rounded, compact, punchy, friendly.
A heavy, oblique sans with rounded, circular construction and a clean, low-contrast stroke. The letterforms are compact and sturdy, with smooth curves, open counters, and a consistent, slightly forward-leaning rhythm. Uppercase shapes read broad and stable (notably the near-circular O and G), while the lowercase is large and prominent, reinforcing a strong, contemporary texture in text. Numerals are similarly robust and rounded, with clear silhouettes and minimal detailing.
Best suited to headlines, display typography, and short-to-medium text where impact and motion are desirable—such as branding, packaging, sports or lifestyle marketing, and promotional graphics. It can also work for UI highlights or section headers where a bold, dynamic voice is needed.
The overall tone feels energetic and assertive, with a sporty, headline-driven personality. Its rounded shapes keep it approachable, while the slant adds motion and urgency, making it feel active and modern rather than formal.
Likely intended as a high-impact oblique sans for contemporary communication, combining rounded geometry with a strong presence to stay legible at distance and feel fast, upbeat, and attention-getting in display settings.
The design prioritizes strong silhouettes and quick recognition, favoring smooth terminals and simplified forms over precision or sharp calligraphic nuance. In longer lines, the oblique angle creates a lively, forward-rolling cadence that emphasizes momentum.