Sans Other Rybob 7 is a very bold, very narrow, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, industrial, techno, poster, retro, display impact, space saving, futuristic tone, constructed look, condensed, geometric, angular, rectilinear, squared terminals.
A condensed, rectilinear sans with tall proportions and tightly controlled counters. Strokes are predominantly vertical and horizontal with sharp inside corners, squared terminals, and a constructed, modular feel; curves are reduced to faceted shapes rather than smooth arcs. The design alternates between solid strokes and narrow cut-ins/notches (notably in bowls and joins), creating a crisp, stencil-like rhythm without actual breaks. Overall spacing is compact, and the shapes read as engineered and vertical, emphasizing height and column-like structure.
Best suited for large-scale display settings such as posters, headlines, branding marks, packaging, and short UI labels where a compact footprint and strong graphic presence are desirable. It performs especially well in high-contrast, single-color applications and tight layouts that benefit from condensed letterforms.
The tone is assertive and mechanical, evoking industrial labeling, arcade-era display typography, and techno/utility aesthetics. Its hard edges and compressed rhythm feel energetic and slightly dystopian, suited to bold, attention-forward messaging rather than quiet text.
The design appears intended as a striking display sans that prioritizes vertical economy and a constructed, machine-made look. Its angular reductions and squared bowls suggest a goal of creating a distinctive, retro-futurist voice while maintaining a consistent, modular system across letters and figures.
The alphabet shows consistent squared geometry across capitals and lowercase, with lowercase largely echoing the same condensed construction. Diagonal forms (e.g., V, W, X, Y) remain sharp and narrow, and round letters (C, O, Q) are rendered as squared/angled enclosures. Numerals follow the same engineered logic with tight apertures and prominent vertical emphasis.