Sans Normal Asdoj 14 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, technical, versatility, readability, modernity, neutral voice, clarity, geometric, open apertures, rounded forms, low contrast, crisp terminals.
A clean sans with predominantly geometric construction and low stroke contrast. Curves are smooth and near-circular (notably in C, O, and Q), while straight strokes remain even and crisp, giving the design a steady rhythm across text. Counters are generally open and simple, and terminals read as plain and contemporary rather than calligraphic. Uppercase proportions feel balanced and slightly generous, while the lowercase appears compact with a comparatively low x-height, keeping paragraphs tidy and controlled. Numerals follow the same straightforward geometry, with a rounded 0 and clear, simple forms for 1–9.
This font suits interface copy, product and corporate branding, signage, and general editorial typography where a neutral, contemporary voice is needed. It also performs well in presentations and headings, especially when a clean geometric impression is preferred without sacrificing readability in continuous text.
The overall tone is modern and matter-of-fact, with a friendly clarity that stays out of the way. Its geometric smoothness gives it a contemporary, slightly technical feel without becoming cold or overly stylized.
The design appears intended as a versatile everyday sans that emphasizes geometric neatness and predictable, readable forms. It aims to provide a modern, adaptable baseline for a wide range of applications rather than a highly expressive display personality.
Spacing looks even and unshowy in the sample text, supporting consistent word shapes and steady line color. The design favors simple joins and uncomplicated silhouettes, which helps maintain clarity in both all-caps settings and mixed-case reading.