Sans Normal Linay 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Epoca Pro' by Hoftype and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, promotions, sporty, urgent, confident, loud, dynamic, impact, momentum, attention, modernity, clarity, slanted, compact, punchy, rounded, sturdy.
A heavy, right-slanted sans with broad, rounded counters and smooth, continuous curves. Strokes are consistently thick with minimal contrast, and terminals are clean and slightly softened rather than sharp. The overall rhythm is compact and forward-leaning, with wide, stable bowls (notably in O, Q, and 0) and sturdy, straightforward joins in letters like N, M, and W. Numerals match the letterforms in weight and slant, with simple, geometric construction that holds up at larger sizes.
Best suited for headlines, posters, and short-form messaging where impact and momentum are desired. It works well for branding in athletic, tech, or retail contexts, and for callouts, labels, and hero text where a compact, emphatic italic voice helps create urgency.
The strong slant and dense weight give the face a fast, assertive tone. It reads as energetic and contemporary, leaning toward a sporty, promotional voice rather than a quiet or literary one.
This design appears intended to deliver a bold, high-energy italic sans for attention-grabbing communication. The geometry favors clear silhouettes and sturdy curves, aiming for immediate legibility at display sizes while projecting speed and confidence.
Uppercase shapes are bold and blocky while retaining roundness in curved letters; lowercase forms keep an uncomplicated, single-storey feel where applicable, contributing to an approachable, display-oriented texture. The italic angle is consistent across letters and figures, reinforcing a cohesive forward motion in text settings.