Sans Normal Lulen 15 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, modern, punchy, impact, motion, attention, display, slanted, rounded, blocky, compact, clean.
A heavy, slanted sans with broad, compact shapes and smooth, rounded curves. Strokes are consistently thick with gently softened corners and largely closed counters, giving letters a dense, high-impact silhouette. The italic angle is steady and mechanical rather than calligraphic, with minimal stroke modulation and straightforward terminals. Round forms (like O and 0) are near-circular and robust, while diagonals (A, V, W, X) are wide and stable, keeping the overall texture even and bold in display settings.
Best suited to headlines, posters, and prominent branding where impact and immediacy are needed. Its tight, bold shapes hold up well in large sizes for logos, sports-themed graphics, packaging callouts, and attention-grabbing signage. For longer passages, it will be most effective in short emphatic phrases rather than extended reading.
The font conveys speed and force—an assertive, forward-leaning tone that feels sporty and contemporary. Its dense blackness and simple, rounded construction read as confident and no-nonsense, leaning more toward athletic branding than refined editorial voice.
Likely designed to provide a powerful, slanted sans option that communicates motion and strength while staying clean and broadly usable. The rounded, simplified construction prioritizes solid coverage and clear silhouettes for high-visibility display typography.
Uppercase forms appear particularly blocky and uniform, creating strong word shapes and a consistent rhythm across lines. Numerals are similarly weighty and compact, matching the letters well for headlines and short bursts of information.