Sans Normal Okref 5 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Grandis' by Eimantas Paškonis, 'Neufile Grotesk' by Halbfett, 'HD Arnie' by HyperDeluxe, 'Helvetica Now' by Monotype, 'Neue Galano' and 'Neue Rational Standard' by René Bieder, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, clean, solid, impact, clarity, contemporary, approachability, versatility, geometric, rounded, open, smooth, high impact.
This typeface is a sturdy, geometric sans with broad proportions and a substantial overall color. Strokes are even and heavy, with rounded curves and clean joins that keep counters open and readable. The lowercase has a straightforward, contemporary construction with a single-storey “a” and “g,” compact terminals, and a simple, workmanlike rhythm. Numerals are large and clear, with round forms and minimal modulation that maintain consistency across sizes and in dense settings.
It performs best in headlines, posters, branding, and packaging where a bold, contemporary sans is needed to carry visual weight. The open counters and simple forms also make it suitable for signage and short UI or editorial callouts, especially at medium-to-large sizes.
The tone is direct and contemporary, projecting clarity and confidence with a friendly, approachable softness in its rounded forms. Its strong presence reads as purposeful rather than decorative, giving text a modern, no-nonsense voice that still feels accessible.
The design appears intended as a versatile, high-impact sans that prioritizes clarity, strong silhouette, and straightforward geometric construction. It aims to deliver a modern, friendly presence that stays legible under heavy weight and in attention-grabbing contexts.
Capitals feel especially stable and blocky, while rounded letters like C, G, O, and Q emphasize the font’s circular geometry. The overall spacing and letterfit support bold, punchy lines without sacrificing legibility in short passages.