Sans Normal Okrat 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Modica' by Monotype and 'Jindo' by Nine Font (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, clean, straightforward, impact, clarity, modernity, approachability, versatility, geometric, rounded, monoline, compact, high impact.
This typeface presents sturdy, monoline letterforms with generous width and clean, geometric construction. Curves are smooth and broadly rounded, with even stroke thickness and minimal modulation. Counters are open and fairly large, giving the shapes a clear, steady rhythm in both caps and lowercase. Terminals are predominantly straight-cut and crisp, and the overall spacing reads slightly roomy, supporting strong legibility at larger sizes.
It performs best in display contexts where its width and weight can deliver impact—headlines, posters, brand marks, and packaging. The clean shapes and open counters also make it suitable for short UI labels, wayfinding, and signage when a strong, contemporary sans presence is desired.
The overall tone is modern and confident, with a friendly neutrality that avoids both austerity and overt personality. Its broad proportions and solid weight create an assertive, contemporary voice suited to clear messaging. The rounded geometry adds approachability while keeping the impression professional and controlled.
The design appears intended as a modern, high-impact sans with geometric clarity and an approachable roundness. It aims to deliver bold presence and consistent texture across lines of text while remaining simple and versatile for contemporary graphic design.
The capitals are especially stable and architectural, while the lowercase maintains a simple, utilitarian silhouette that stays consistent across the alphabet. Numerals appear robust and highly readable, matching the same even-weight, rounded-geometry logic as the letters.