Sans Normal Nimus 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Commuters Sans' by Dharma Type, 'Decimal' by Hoefler & Co., 'Morandi' by Monotype, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Boxley' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, simplicity, display, geometric, rounded, blocky, compact, sturdy.
A heavy, geometric sans with broad proportions and smooth, rounded curves paired with flat terminals. Strokes are consistently thick with minimal modulation, producing dense, even letterforms and strong typographic color. Counters are generous but slightly tightened by the weight, and joins stay clean and squared-off, keeping shapes crisp at large sizes. The lowercase follows a single-storey construction for a and g, with sturdy stems and simple, utilitarian details across the set.
Well suited to headlines, posters, and large-format messaging where strong presence and quick recognition matter. It can support brand marks, packaging, and signage that benefit from a modern, friendly sans with substantial weight and broad shapes.
The overall tone is assertive and straightforward, with a friendly, contemporary feel driven by round forms and uncomplicated construction. Its mass and breadth give it a bold, attention-grabbing voice that reads as practical rather than delicate.
Likely designed to deliver maximum impact with a clean, geometric vocabulary—prioritizing clarity, consistency, and a contemporary display presence over fine detail.
The numerals are built with the same geometric logic as the letters, with rounded bowls and stable, horizontal/vertical emphasis that maintains consistency in mixed text. Spacing appears comfortable for display use, and the bold weight helps maintain clarity in short lines and headlines.