Sans Normal Neguv 7 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric, 'LCT Picon' by LCT, 'Fact' by ParaType, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, confident, playful, modern, punchy, display impact, approachability, modern branding, high visibility, rounded, soft corners, geometric, compact apertures, closed counters.
A heavy, rounded sans with broad, stable proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, and terminals are clean and squared-off but softened by rounded joins. Counters tend to be compact and fairly closed, giving letters like a, e, s, and 8 a dense, ink-trap-free solidity. The lowercase shows a single-storey a and g, a short-armed r, and a generally large x-height that keeps shapes prominent and blocky at text sizes. Numerals are wide and sturdy, with an open-top 4 and rounded, tightly enclosed forms in 6/8/9.
Well-suited to branding, packaging, and editorial headlines where a bold, friendly sans is needed. It also works for posters, event graphics, and signage that benefits from strong silhouettes and rounded shapes. For longer text, it will be most comfortable at larger sizes with generous spacing.
The overall tone is approachable and upbeat, with a confident, poster-ready presence. Its rounded geometry and dense interiors read as friendly rather than severe, while the mass and width give it an assertive, contemporary voice.
The design appears intended to deliver maximum impact with a warm, geometric softness—combining sturdy, wide forms with rounded construction for contemporary display typography. It prioritizes clear, simple letterforms and a confident rhythm that reads quickly in attention-grabbing settings.
Because apertures and counters are relatively tight, the face gains strong impact in headlines and short phrases but can feel visually dense in longer passages, especially at smaller sizes. The rhythm is even and steady, emphasizing simple silhouettes and consistent weight over fine detail.