Sans Normal Okrub 23 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Croih' by 38-lineart, 'Duplet Open' by Indian Type Foundry, and 'Madani' and 'Madani Arabic' by NamelaType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, clean, approachable, approachability, clarity, impact, modernity, rounded, geometric, soft, sturdy, even.
A heavy, rounded sans with smooth, geometric curves and largely uniform stroke weight. Counters are generous and open, and circular forms (notably in O, o, 0, and 8) read as clean ellipses with a stable, contemporary rhythm. Terminals are mostly straight or softly finished rather than sharply cut, and the joins stay calm and consistent, creating a solid, high-ink silhouette in both uppercase and lowercase. Numerals match the letterforms in weight and roundness, with clear, simple shapes suited to prominent display sizes.
Best suited for headlines, brand marks, and promotional typography where a strong, rounded voice is desirable. It works well in posters, packaging, and signage thanks to its sturdy silhouettes and open forms, and it can also handle short-to-medium passages when set with ample leading.
The overall tone is friendly and contemporary, with a soft geometric warmth that feels inviting rather than technical. Its weight and roundness convey confidence and clarity, giving text a bold, upbeat presence without feeling aggressive.
The design appears intended to deliver a modern, approachable sans voice with strong impact, using rounded geometry and even stroke weight to stay clear and consistent across letters and numerals.
Spacing appears comfortable in the sample text, supporting dense settings while keeping word shapes distinct. The design leans on simple geometry and broad apertures, which helps maintain clarity in large headlines and short, punchy lines.