Sans Normal Afreg 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Firma' by Brink and 'Texta Pro' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, modern, friendly, energetic, confident, sporty, dynamic emphasis, brand voice, readable impact, contemporary tone, rounded, oblique, geometric, monoline, open apertures.
A heavy, oblique sans with smooth, rounded construction and largely uniform stroke thickness. The forms favor broad curves and circular bowls, paired with straight, clean terminals that keep the rhythm crisp. Counters are generous and apertures stay open, helping letters remain clear even at smaller sizes. Proportions feel compact and sturdy, with a consistent rightward slant that adds forward motion without becoming cursive.
Best suited for headlines, brand marks, and short display copy where its weight and slant can communicate momentum and confidence. It also works well for packaging and promotional graphics, and can serve in UI labels or navigation where a strong, friendly emphasis is needed.
The overall tone is modern and upbeat, combining a friendly roundness with a assertive, fast-leaning posture. It reads as contemporary and approachable rather than formal, with a subtle athletic or techy energy.
The design appears intended to deliver a contemporary, high-impact sans with a dynamic oblique stance and rounded geometry, balancing strong presence with easy readability. It aims to feel energetic and approachable while staying clean and versatile across common display and interface contexts.
Round characters like O/C/G and the lowercase bowls maintain a consistent curvature, giving text a smooth texture in paragraphs. The numerals are robust and straightforward, matching the letterforms closely for cohesive mixed alphanumerics.