Sans Other Adbas 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, chunky, friendly, retro, cartoon, approachability, display impact, retro charm, playfulness, rounded, blocky, soft corners, irregular, bouncy.
A heavy, blocky sans with rounded corners and subtly uneven geometry that gives each glyph a hand-cut, slightly wavy silhouette. Strokes are consistently thick with minimal modulation, and counters tend toward compact, rounded shapes. The uppercase is sturdy and wide-shouldered, while the lowercase keeps a simple single-storey structure with pronounced bowls and short, blunt terminals. Overall spacing and rhythm feel intentionally a bit irregular, producing a lively, informal texture in text.
Best used at display sizes for headlines, posters, labels, and branding that benefits from a friendly, bold voice. It can work well on packaging and promotional graphics where a warm, playful presence is desired and the letterforms can breathe at larger sizes.
The letterforms project a cheerful, informal tone with a cartoonish, retro sign-painting feel. Its soft edges and bouncy shapes read as approachable and fun rather than technical or corporate, making it well suited to upbeat, personality-forward messaging.
The design appears intended to deliver maximum impact with a soft, approachable character—combining a sturdy, high-ink footprint with slightly irregular outlines to avoid a rigid, geometric feel. It prioritizes personality and immediacy for display typography over neutral, continuous text color.
The figures are bold and simple with rounded forms and slightly quirky proportions, matching the alphabet’s playful cadence. The design’s mild wobble and compact counters become more noticeable in longer lines, where the texture feels energetic and attention-grabbing.