Sans Superellipse Hulih 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Klik' by Fenotype, 'Muller Next' by Fontfabric, 'Gotham' by Hoefler & Co., 'Floki' and 'Kaarna' by LetterMaker, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sports graphics, punchy, playful, retro, assertive, sporty, high impact, space saving, friendly boldness, headline focus, blocky, rounded, compact, chunky, high-impact.
A compact, heavy sans with rounded-rectangle construction and broad, closed counters that emphasize mass and solidity. Curves are smoothly inflated rather than geometric-perfect circles, while straight strokes stay firm and vertical, producing a tight, poster-like rhythm. Terminals are blunt and softly rounded, with minimal modulation and a generally uniform stroke feel across the set. Numerals and capitals read especially sturdy, and the overall spacing feels dense, favoring short word shapes and strong silhouettes over airy openness.
Best suited to headlines, posters, packaging, and branding where a dense, high-impact wordmark is needed. It works well for short promotional lines, labels, and signage, and can fit sports or event graphics thanks to its compact, forceful presence. For paragraph text, it will typically need larger leading and slightly increased tracking to avoid a too-dark texture.
The tone is loud and friendly at the same time—confident, slightly quirky, and geared toward attention-grabbing display work. Its rounded, inflated forms add a playful warmth, while the condensed heft keeps it assertive and energetic, reminiscent of vintage advertising and bold headline typography.
The design appears intended to deliver maximum impact in limited horizontal space, using rounded-rectangle forms to stay approachable while remaining bold and authoritative. It prioritizes strong silhouettes and consistent dark color for display settings where quick recognition and visual punch matter most.
Round letters such as O/C/G and the bowls in B/P/R lean toward squarish, superelliptical curves, giving the face a distinctive “soft block” identity. The lowercase maintains clear, simple structures with sturdy stems and compact apertures, helping maintain legibility despite the dense, heavy color. Overall texture is consistent and dark, so it benefits from generous line spacing and careful tracking in longer settings.