Sans Superellipse Ehkom 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Avory PE' by Rosetta (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, modern, compressed, dynamic, space saving, impact, speed, modern utility, forward-leaning, condensed, chunky, rounded corners, high impact.
A condensed, forward-leaning sans with chunky strokes and softly squared, rounded-corner curves. The letterforms keep a tight rhythm with compact counters and short extenders, while bowls and rounded shapes read more like smoothed rectangles than pure circles. Terminals are mostly blunt and clean, with consistent stroke density and minimal modulation, giving the face a sturdy, uniform texture across lines. Numerals follow the same compact, slightly squared construction, maintaining strong presence in limited width.
Best suited to headlines, posters, and branding where a compact, forceful voice is needed and horizontal space is limited. It can work for signage and packaging callouts, and for short editorial leads or pull quotes when given enough tracking and leading to breathe.
The overall tone is energetic and assertive, with a fast, directional slant that suggests motion and immediacy. Its compact proportions and heavy color feel sporty and utilitarian, leaning toward contemporary, performance-oriented branding rather than delicate or formal typography.
The design appears intended to deliver maximum impact in a narrow footprint while staying clean and contemporary. Rounded-rectangle curves and blunt terminals aim for a functional, engineered look that still feels fast and expressive through its pronounced slant.
In longer settings the condensed spacing and thick strokes create a dark, high-contrast text block against the background, so line spacing and tracking become important for comfort. The squared-round construction helps keep shapes distinct at display sizes, especially in headlines and short bursts of copy.