Sans Normal Mihi 3 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, stickers, playful, chunky, retro, comic, friendly, attention, fun, branding, retro flavor, display impact, rounded, bulbous, soft corners, quirky, punchy.
A heavy, rounded sans with inflated, blocky forms and softened corners. Curves are broad and geometric, with large bowls and compact counters that create a dense, poster-like color on the page. Strokes feel subtly modulated by carving-like notches and scooped joins, giving many glyphs an irregular, cut-out rhythm rather than perfectly uniform geometry. Terminals are blunt and squared-off, and apertures tend to be narrow, reinforcing the bold, compact silhouette.
Best used where impact matters: headlines, posters, short slogans, and branding marks that need a bold, friendly personality. It also suits packaging and promotional graphics where a chunky, retro display voice helps text stand out against busy backgrounds.
The overall tone is upbeat and characterful, combining a friendly softness with a bold, attention-grabbing presence. Its chunky shapes and quirky cut-ins suggest a retro display sensibility—more playful and informal than neutral—well suited to energetic, youth-oriented, or pop-culture messaging.
The design appears intended to deliver maximum visual presence with rounded, approachable forms while adding individuality through carved-in notches and scooped joins. It prioritizes a distinctive display texture and brandable letterforms over understated, continuous-text neutrality.
In text, the heavy weight and tight interior spaces can reduce clarity at smaller sizes, but the distinctive notched details remain a recognizable signature at display scales. The figures share the same swollen, sculpted logic as the letters, maintaining a consistent, graphic texture across mixed copy.