Sans Normal Mige 7 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, branding, playful, retro, bold, chunky, friendly, impact, display, distinctiveness, approachability, poster style, rounded, soft corners, heavyweight, compact apertures, oversized counters.
This is a heavy, blocky sans with rounded curves and soft, slightly blunted terminals. The forms feel squarish overall, with broad strokes, tight apertures, and counters that read as rounded rectangles or ovals. Curves are generous and smooth, while joins and inner cut-ins create a distinctive “chiseled” look in places (notably in S/s, G, and several numerals). Spacing appears sturdy and headline-oriented, with dense letterforms that hold together as a dark, even texture in text.
This font is best suited to large-scale applications where its mass and distinctive cut-ins can be appreciated—headlines, posters, packaging, and brand marks. It can work for short bursts of text (taglines, buttons, labels) when you want a strong, friendly presence, but it will feel heavy for long passages.
The tone is confident and attention-grabbing, with a playful retro flavor that nods to display lettering and mid-century poster styles. Its chunky shapes and softened corners keep it friendly rather than aggressive, making it feel upbeat and approachable even at extreme weight.
The design appears intended to deliver maximum impact with a rounded, approachable voice—combining bold geometric foundations with small sculpted details to create a memorable display texture. It prioritizes presence and character over neutrality, aiming for recognizable shapes that hold up in large-format typography.
Many glyphs feature small internal notches or scooped cuts that add personality and help differentiate similar shapes at large sizes. The lowercase is substantial and highly prominent, and the numerals share the same rounded, carved geometry for a consistent, sign-like rhythm.