Sans Normal Vuril 1 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Folio B EF' by Elsner+Flake, 'Otoiwo Grotesk' by Pepper Type, 'Folio SB' by Scangraphic Digital Type Collection, 'Predige Rounded' by Type Dynamic, and 'Folio' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, retro, playful, approachable, casual, approachability, impact, retro flavor, brandability, display clarity, rounded, soft corners, compact, sturdy, quirky.
A compact sans with heavy, even strokes and consistently softened corners. Curves are rounded and slightly squarish in places, giving bowls and counters a sturdy, pill-like feel; terminals tend to be blunt rather than tapered. Proportions are tight and efficient, with relatively narrow letterforms, short joins, and simple construction that keeps the rhythm steady in text. Numerals follow the same robust, rounded logic, with open shapes and clear silhouettes.
Well-suited to headlines, logos, and short display lines where a dense, confident voice is desirable. It can also work for packaging, labels, and signage that benefits from rounded, friendly shapes and high visual impact, especially in larger sizes or in bold typographic systems.
The overall tone is warm and informal, with a subtly retro, cartoon-adjacent friendliness. Its thick, rounded forms feel approachable and unpretentious, lending a lighthearted character without becoming overly decorative.
The design appears intended to deliver a robust, approachable sans that reads clearly while projecting a playful, slightly vintage personality. Its softened geometry suggests a focus on friendly branding and attention-grabbing display typography rather than neutral, invisible text setting.
The typeface relies on geometry and softened rectangles more than calligraphic modulation, producing a consistent texture and strong color on the page. In the sample text, the compact widths and heavy strokes create an assertive, headline-like presence even at moderate sizes.