Sans Normal Vumek 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Open Sans Soft' by Matteson Typographics (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, signage, friendly, playful, approachable, contemporary, informal, approachability, modern clarity, display impact, brand friendliness, rounded, soft terminals, compact, sturdy, high legibility.
A rounded, heavy-weight sans with soft corners and broad, even strokes. Curves are generously circular and bowls are open, while straight stems stay sturdy and slightly condensed in feel. Terminals tend toward blunted, squared-off endings rather than sharp cuts, giving letters a calm, solid texture. The design maintains clear counters and distinct silhouettes across caps, lowercase, and figures, supporting readability at display sizes and in short text runs.
Well suited to branding and packaging that benefit from a friendly, modern presence, as well as headlines, posters, and signage where the weight and rounded shapes hold up at distance. It can also work for UI labels and short paragraphs when a warm, informal tone is desired.
The overall tone is warm and approachable, with a mild, playful character coming from the rounded construction and softened terminals. It reads as contemporary and friendly rather than technical or formal, projecting an inviting voice that still feels robust and dependable.
Likely drawn to deliver a sturdy, highly legible sans with softened geometry—combining modern round forms with friendly terminals to create an approachable display voice that remains practical across common messaging contexts.
The rhythm is steady and compact, producing a dense, confident line of text. Round letters and figures lean toward geometric simplicity, while small asymmetries and softened joins keep it from feeling sterile.