Sans Normal Kimef 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whatchamacallit' by Comicraft and 'Golden Age' by TypeArt Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, sporty, dynamic, modern, technical, assertive, convey motion, modern branding, strong emphasis, clean display, sport styling, oblique, geometric, rounded, clean, compact.
This is a slanted sans with sturdy, uniform stroke weight and smooth, rounded curves. Letterforms lean forward consistently, with compact proportions and tight internal counters that keep the texture dense at display sizes. Curved characters (C, O, S, e) read as clean ellipses, while diagonals (A, K, V, W, X, Y) are crisp and sharply joined, producing a decisive rhythm. Terminals are generally clean and slightly softened rather than squared off, and the numerals follow the same forward-leaning, streamlined construction for a cohesive set.
It performs best in short-to-medium display settings such as headlines, branding wordmarks, posters, and product or packaging callouts where a sense of speed and modernity is desirable. It can also work for signage and UI accents when you want emphasis without ornamental detail, while longer passages may appear visually dense due to the slant and compact letterforms.
The overall tone is fast and purposeful, with a sporty, contemporary feel. The consistent slant and firm shapes convey motion and confidence, giving it a practical, performance-oriented personality rather than a decorative one.
The design appears intended to deliver a clean, modern sans voice with forward motion and strong presence. Its construction prioritizes consistency and impact—smooth curves, decisive diagonals, and a cohesive numeral set—aimed at energetic communication and contemporary branding.
In the sample text, the italic angle and compact spacing create a strong headline texture with clear directional emphasis. Round letters remain stable and readable while diagonals and joins supply most of the visual energy, making the font feel engineered and efficient.