Sans Superellipse Esmah 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akceler' by Adtypo (names referenced only for comparison).
Keywords: posters, branding, packaging, sportswear, headlines, sporty, dynamic, modern, confident, technical, add motion, increase impact, modernize tone, boost legibility, slanted, geometric, rounded, compact, sturdy.
A slanted sans with sturdy, compact letterforms and rounded-rectangle geometry. Strokes are heavy and largely uniform, with smooth curves and gently squared counters that keep round letters from feeling purely circular. Terminals are clean and mostly straight-cut, and the overall construction favors simple, engineered shapes with minimal modulation. Numerals share the same compact, forward-leaning rhythm, reading clearly with broad forms and open interiors.
Best suited to short-to-medium runs of text where impact and motion matter—headlines, posters, product packaging, and branding systems that lean modern and energetic. It also works well for sports and tech-adjacent graphics, as well as titling and callouts where a compact, emphatic slant helps create urgency and direction.
The overall tone feels energetic and purposeful, with a forward motion that suggests speed and momentum. Its chunky, simplified shapes project confidence and a contemporary, performance-oriented character rather than a delicate or formal voice.
The design appears intended to deliver a bold, fast-moving sans voice built from geometric, rounded forms, balancing a strong display presence with enough regularity to stay readable in sentences. Its consistent slant and sturdy proportions prioritize punchy communication and a contemporary, engineered feel.
The italic angle is consistent across caps, lowercase, and figures, producing a strong directional texture in text. The glyphs maintain a tight, efficient footprint, and the rounded corners keep the weight from feeling harsh at larger sizes.