Sans Normal Lymov 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Frutiger Next Paneuropean' by Linotype, 'FreeSet' by ParaType, and 'Core Sans N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, energetic, punchy, modern, impact, motion, branding, attention, display, oblique, heavy, rounded, compact, dynamic.
This typeface uses heavy, rounded sans forms with an assertive oblique slant and a strong, compact color on the page. Curves are full and smooth, counters are relatively tight, and terminals are cleanly cut, giving letters a sturdy, engineered feel. The rhythm is driven by broad, continuous bowls and angled horizontals, producing a forward-leaning texture that stays consistent across caps, lowercase, and numerals.
It performs best in headlines and short display copy where its heavy, slanted shapes can deliver immediate impact. The strong, rounded silhouettes suit sports and fitness branding, promotional posters, bold packaging statements, and attention-grabbing signage where quick recognition matters.
The overall tone is bold and kinetic, projecting speed and confidence. Its slanted stance and dense silhouettes read as energetic and competitive, while the rounded construction keeps it approachable rather than harsh.
The design appears intended as a high-impact display sans that communicates motion and strength through an oblique stance and compact, rounded letterforms. It favors visual punch and branding presence, aiming to stay legible at large sizes while creating a distinctive, energetic texture.
Uppercase shapes feel blocky and emphatic, while the lowercase shows simplified, robust forms that prioritize impact over delicacy. Numerals are similarly chunky and highly visible, matching the alphabet’s weight and angle for cohesive display setting.