Sans Normal Memoz 6 is a very bold, wide, medium contrast, italic, short x-height font.
Keywords: posters, sports branding, headlines, packaging, social ads, sporty, punchy, playful, assertive, retro, impact, motion, display, branding, attention, slanted, chunky, rounded, compact, dynamic.
A heavy, right-slanted sans with broad proportions and tightly packed interior counters. Strokes are solid and confident with mostly rounded outer curves, paired with sharp, angled terminals that create a fast, forward-leaning rhythm. Letterforms feel slightly compressed vertically, with low lowercase height relative to the capitals and a strong, uniform color across words. Numerals and capitals keep the same muscular build, emphasizing impact over delicacy.
Best suited to short, high-impact text such as headlines, posters, sports or fitness branding, product packaging callouts, and social media graphics. It can work for subheads and short blurbs when set with generous tracking and line spacing, but it is primarily a display face rather than a long-text workhorse.
The overall tone is energetic and attention-grabbing, with a sporty, headline-driven feel. Its combination of rounded bowls and aggressive slant reads as bold and competitive, while the chunky shapes keep it friendly rather than severe. It evokes retro athletic branding and high-impact display typography.
The design appears intended to deliver maximum visual punch with a sense of speed and momentum. Its wide stance, strong slant, and sturdy rounded construction suggest a focus on branding and promotional use where instant readability and attitude matter more than typographic subtlety.
Diagonal cuts on many terminals and joins add motion and help separate shapes in dense settings. The counters remain fairly small at this weight, so spacing and size become important for clarity in longer passages.