Sans Normal Tonan 7 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, luxury, modern, dramatic, impact, modernity, refinement, high-contrast, sharp, sleek, crisp, minimal.
A crisp, high-contrast display face with hairline thins and bold, sculpted bowls and stems. Forms are largely geometric and compact, with smooth circular counters paired with razor-fine joinery and occasional needle-like terminals. Curves feel polished and controlled, while straight strokes stay rigid and vertical, giving the alphabet a clean, architectural rhythm. Spacing reads measured and slightly tight in text, with strong silhouette clarity in capitals and robust, simplified lowercase forms.
Best suited to headlines, mastheads, brand marks, and editorial typography where size and contrast can be showcased. It excels in fashion, beauty, and cultural branding, as well as posters and premium packaging, where sharp hairlines and bold curves can deliver high-impact sophistication.
The overall tone is refined and fashion-forward, mixing elegance with a slightly edgy, graphic sharpness. Extreme contrast and hairline details create a sense of drama and exclusivity that feels at home in premium, image-led design contexts.
Designed to deliver a modern, luxurious look through extreme contrast and simplified, geometric construction. The intent appears to be strong visual impact and a couture editorial feel, prioritizing crisp silhouettes and dramatic stroke modulation over understated neutrality.
Several glyphs feature striking hairline accents and cut-in details that behave like deliberate graphic slashes rather than traditional serif treatment, making the face feel more like a contemporary editorial display than a neutral workhorse. Numerals follow the same glossy contrast language, reading bold and poster-ready at larger sizes while relying on clean curves for consistency.