Serif Contrasted Ully 10 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, luxury, dramatic, classic, fashion, display impact, editorial polish, premium tone, dramatic contrast, hairline serifs, vertical stress, sharp terminals, crisp contrast, sculpted curves.
A high-contrast serif with pronounced thick-to-thin transitions, vertical stress, and crisp, hairline finishing strokes. The serifs are fine and sharp rather than slabby, and many joins read as clean, minimally bracketed connections. Uppercase forms feel broad and sculptural with strong vertical stems and tight, controlled apertures, while the lowercase shows a sturdy, compact rhythm with prominent ball terminals and teardrop-like endings in places. Numerals follow the same display-forward logic, pairing heavy main strokes with delicate hairline details for a striking black-and-white texture.
Best suited to headlines, decks, pull quotes, and large-scale typography where its contrast and fine detailing can be appreciated. It works well for editorial layouts, fashion or beauty branding, premium packaging, and poster titles that need a confident, elegant presence.
The overall tone is polished and theatrical, leaning into fashion and editorial sophistication. Its sharp contrast and refined finishing give it a premium, boutique feel, while the bold main strokes add authority and immediacy in headlines.
The design appears intended as a modern, high-impact display serif that amplifies contrast and sharp finishing to deliver a refined, editorial voice. It prioritizes dramatic silhouette and typographic sparkle over neutral, text-first restraint.
In the sample text, the type builds a lively, punchy rhythm with bright counters and shimmering hairlines, producing a distinctly display-oriented texture. The visual weight concentrates in vertical stems, and the thin strokes are delicate enough that spacing and size choices will strongly influence the perceived crispness.