Serif Flared Upmem 9 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, literary fiction, essays, print magazines, classic, literary, refined, warm, traditional, text readability, classic voice, warm refinement, editorial utility, bracketed, flared terminals, oldstyle figures, calligraphic, lively rhythm.
This serif typeface shows gently flared stroke endings and softly bracketed serifs that give the letterforms a carved, calligraphic feel. Strokes move with moderate contrast and smooth transitions, with rounded joins and slightly tapered terminals that keep the texture even in continuous text. Proportions are balanced rather than condensed, with a steady x-height and clear, open counters. The lowercase has a traditional, bookish build (notably the two-storey a and g) and the numerals read as oldstyle figures that blend naturally into running text.
It is well suited to extended reading in books and editorial layouts where a traditional serif texture and comfortable rhythm are desirable. The design also works effectively for headings and chapter titles when a classic, cultivated voice is needed without becoming overly ornate.
The overall tone is classic and literary, with a warm, human touch rather than a sharp, formal precision. Its flared endings and measured contrast evoke a historically rooted, editorial voice suited to calm, confident typography.
The design appears intended to provide a contemporary, readable text face with traditional roots, using flared terminals and moderated contrast to create warmth and continuity in paragraph settings while keeping forms crisp enough for display use.
In the sample paragraph the font maintains a consistent color and comfortable spacing, producing a smooth reading rhythm. The capitals have a restrained grandeur while staying compatible with the softer, more organic lowercase, and the oldstyle numerals reinforce a text-first character.