Script Pumif 4 is a bold, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, social media, headlines, invitations, friendly, handmade, casual, lively, approachable, handcrafted feel, friendly branding, expressive display, casual elegance, brushy, connected, bouncy, rounded, expressive.
A brush-script design with a rightward slant and pronounced thick-to-thin stroke modulation. Letterforms are built from smooth, rounded curves with tapered terminals and occasional teardrop-like joins, creating a fluid, handwritten rhythm. The texture stays consistently inky and confident, with compact counters and relatively tight internal spacing that helps words read as cohesive, connected units.
Well-suited to short- to medium-length display text such as logos, product packaging, café or boutique branding, social posts, and promotional headlines. It can also work for casual invitations and greeting-style applications where a handwritten signature vibe is desired, especially at sizes that allow the stroke contrast and joins to stay crisp.
The overall tone is warm and personable, with an easygoing, contemporary handwritten feel. Its energetic stroke contrast and bouncy movement give it a lively, conversational voice that suggests informality and charm rather than formality or restraint.
The design appears intended to capture the immediacy of brush lettering in a tidy, repeatable script, balancing expressive strokes with consistent proportions for legible, attention-getting display use. Its connected flow and tapered finishes emphasize a handcrafted personality while keeping forms simple enough for everyday branding needs.
Capitals are simplified and gestural, pairing well with the more connected lowercase to create clear hierarchy in mixed-case settings. Numerals follow the same brushed logic with rounded shapes and tapered endings, maintaining a cohesive, hand-drawn color across lines of text.