Script Purif 7 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: packaging, social posts, posters, greeting cards, headlines, playful, friendly, crafty, warm, lively, handmade feel, display impact, friendly branding, casual emphasis, brushy, casual, bouncy, rounded, organic.
A brush-pen styled script with rounded forms and a lively, slightly bouncy baseline rhythm. Strokes show clear pressure modulation, moving from thin entry/exit hairlines into fuller downstrokes, with soft terminals and occasional tapered flicks. Letterforms are compact and tall-leaning, with simplified loops and selective connections that keep the texture handwritten rather than rigidly calligraphic. Counters are generally open and the overall silhouette reads dark and energetic, especially in capitals and vertical stems.
This font suits short-to-medium display settings such as packaging, café or boutique signage, social media graphics, invitations with a casual tone, and greeting cards. It performs best at larger sizes where the brush modulation and playful details can be appreciated without crowding.
The tone is approachable and upbeat, with a handmade charm that feels conversational and informal. Its springy curves and brushy contrasts suggest personal notes, boutique branding, and craft-forward aesthetics rather than formal ceremony.
The design appears intended to capture a modern brush-script look that balances legibility with personality. It aims for an artisanal, handwritten feel through pressure-driven contrast, rounded construction, and a rhythmic, slightly irregular flow that keeps text feeling human-made.
Capitals are expressive and slightly decorative, often using elongated verticals and gentle swashes that stand out in headlines. The numerals follow the same brush logic and feel consistent in color, though their varied shapes add to the handcrafted, non-mechanical character. Spacing appears tuned for display, producing a dense, lively word shape in the sample text.