Serif Flared Upley 10 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Brewery No 2', 'Brewery No 2 Paneuropean', and 'Linotype Brewery' by Linotype (names referenced only for comparison).
Keywords: book text, editorial, magazines, branding, packaging, literary, classic, warm, trustworthy, readability, classic tone, subtle flair, editorial voice, flared, tapered, bracketed, calligraphic, open apertures.
A refined serif with subtly flared stroke endings and softly bracketed serifs that give the letterforms a gently calligraphic texture. Strokes show moderate contrast with tapered joins and slightly swelling terminals, creating a lively rhythm without feeling ornate. Proportions are balanced and readable, with round forms kept open and counters generous; the lowercase maintains a steady, bookish color while capitals feel stately and well-spaced. Numerals follow the same tapered, serifed construction, reading clearly in text and display sizes alike.
Well-suited to long-form reading such as books, essays, and editorial layouts where a classic serif voice is desired. The flared details and poised capitals also support branding, packaging, and headlines that call for an established, cultured tone without high-stress Didone sharpness.
The overall tone is literary and traditional, with a warm, human touch that suggests craftsmanship rather than strict modern neutrality. It feels confident and established—appropriate for contexts that benefit from credibility and a quiet sense of elegance.
Likely intended as a versatile serif that bridges text practicality with subtle display refinement, using flared terminals and moderate contrast to add personality while keeping a steady, readable texture in paragraphs.
The design’s character comes less from sharp hairlines and more from controlled swelling and tapering at terminals, which adds texture in running text. The sample paragraph shows stable word shapes and even spacing, with enough contrast to feel crisp while remaining comfortable to read.