Sans Normal Simov 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, friendly, approachable, clean, modern, playful, approachability, clarity, modern utility, softened geometry, rounded, monoline, open apertures, soft terminals, humanist.
This typeface is a rounded, monoline sans with soft corners and gently curved joins throughout. Strokes maintain an even thickness with minimal modulation, and terminals are rounded or subtly tapered rather than sharply cut. The forms favor open counters and clear interior space, with simplified geometry and smooth curves giving letters an airy rhythm. Uppercase shapes are straightforward and legible, while the lowercase introduces a more casual, humanist feel; overall spacing reads comfortable and uncluttered in text.
It works well for user interfaces, onboarding screens, and general product copy where a friendly, clear sans is needed. The rounded construction also suits branding, packaging, and display accents that benefit from a softer personality, while remaining readable for short editorial passages and everyday signage.
The overall tone is warm and welcoming, with a lightly playful character that stays tidy and contemporary. Rounded details and open shapes make it feel non-threatening and personable, suitable for communication that aims to be clear without feeling rigid or corporate.
The design appears intended to deliver a modern sans-serif voice with softened edges—prioritizing clarity and approachability over strict, mechanical precision. Its consistent stroke weight and rounded detailing suggest a focus on versatile everyday use across both text and headline settings.
Distinctive rounded corners and softened stroke endings help maintain readability at smaller sizes while keeping a friendly texture on the page. Numerals and punctuation follow the same softened construction, reinforcing a cohesive, easygoing voice across mixed content.