Sans Normal Simov 1 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui labels, packaging, editorial, posters, branding, friendly, playful, modern, casual, clean, approachability, clarity, modernity, simplicity, warmth, rounded, geometric, open apertures, soft terminals, airy spacing.
This typeface is built from slender, even strokes with softly rounded corners and smooth curves. Shapes lean toward geometric construction—round counters and simple, open forms—while maintaining a gentle, human feel through slightly relaxed proportions and generous internal space. Terminals are consistently softened rather than sharply cut, and letterforms stay clear at text sizes thanks to open apertures (notably in letters like c, e, and s). Numerals follow the same rounded, minimal logic, pairing simple curves with unobtrusive straight segments for a cohesive overall texture.
It works well for interface labels, short to medium editorial text, and brand systems that want a modern but approachable voice. The rounded construction and open forms also suit packaging, posters, and headlines where a friendly, contemporary tone is important.
The overall tone is lighthearted and approachable, balancing a clean contemporary look with a subtle, whimsical warmth. Its rounded geometry and calm rhythm give it an inviting personality that feels friendly rather than technical.
The letterforms appear intended to deliver a clean sans look that remains personable through rounded geometry and softened terminals. The design prioritizes clarity and consistency while adding a mild playful twist to keep the texture warm and inviting in both display and text settings.
The design keeps a steady visual rhythm in running text, with smooth joins and minimal contrast that help lines read evenly. Several forms show a deliberately simplified, almost schematic construction, reinforcing a tidy, modern character without becoming rigid.