Slab Normal Yigi 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Pueblito' by Corradine Fonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, retro, hearty, informal, confident, display impact, friendly tone, retro styling, brand voice, bold readability, bracketed, soft serifs, rounded corners, bouncy, compact joins.
A heavy, right-leaning slab serif with soft, bracketed terminals and generously rounded corners that keep the dense weight from feeling rigid. Strokes stay broadly even, with only subtle modulation, producing a solid, poster-like color on the line. The letterforms are wide and open, with roomy bowls and counters, while serifs read as thick, cushioned blocks rather than sharp slabs. Curves and joins feel slightly elastic, giving the rhythm a lively, hand-tuned regularity in both caps and lowercase.
This style is well suited to headlines and display settings where a strong, friendly slab serif presence is needed—posters, signage, packaging, and brand marks. It can also work for short editorial callouts or subheads where a warm, confident emphasis is desired, especially at sizes large enough to let the rounded serifs and wide proportions breathe.
The overall tone is warm and approachable, with a nostalgic, mid-century flavor and a touch of playful bounce. Its bold, cushioned shapes project confidence without aggressiveness, making it feel friendly and conversational rather than formal.
The design appears aimed at delivering a robust, easygoing slab serif for display use, combining strong weight with softened edges to remain inviting. The steady stroke color and wide construction suggest an intent to be legible and impactful while retaining a retro, personable character.
The italic slant is consistent across letters and figures, helping text flow with a continuous forward motion. Numerals match the heavy, rounded slab treatment, and the punctuation and capitals maintain the same soft-edged, sturdy voice, supporting cohesive setting in short to medium runs.