Sans Normal Rakit 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuse', 'Fuse V.2', and 'Fuse V.2 Printed' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, signage, friendly, playful, casual, approachable, handmade, warm impact, playful branding, casual display, friendly signage, rounded, chunky, soft, bubbly, quirky.
A heavy, rounded sans with soft terminals and gently irregular curves that give the outlines a subtly handmade feel. Counters are open and generally circular/oval, with minimal stroke modulation and a sturdy, even color. Proportions lean wide and roomy, with simple geometric construction tempered by slight wobble in stems and joins; bowls and shoulders appear inflated, and diagonals are thick and steady. Numerals and caps match the same chunky, rounded rhythm for a cohesive texture in display settings.
Best suited to headlines, short blurbs, posters, and branding where a friendly, bold voice is needed. It can work well for packaging, event graphics, social media tiles, and signage that benefits from high impact and soft, inviting forms; for extended reading, it will be most comfortable at larger sizes with generous leading.
The overall tone is warm and informal, combining a geometric, bubbly base with a hint of human, hand-cut character. It reads as playful and approachable rather than technical or corporate, with a relaxed confidence suited to cheerful, everyday messaging.
Likely designed to deliver a bold, friendly display voice with rounded geometry and a casual, slightly hand-rendered finish. The aim appears to be strong visual presence while staying approachable and fun, prioritizing personality and clarity in large-format use.
In longer text, the dense weight and rounded shapes create a strong, attention-grabbing texture; spacing appears comfortable, helping keep counters from closing up. The subtle irregularities add personality, especially at larger sizes, while maintaining clear letter identities.