Sans Contrasted Puba 7 is a very bold, normal width, high contrast, upright, tall x-height font visually similar to 'Bardon' by Sabrcreative and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, assertive, dramatic, sporty, poster-like, punchy, maximum impact, headline emphasis, compact strength, print presence, blocky, sturdy, compact, angular, ink-trap-like.
A heavy, condensed-leaning display sans with pronounced stroke modulation and sharply cut terminals. The shapes are built from broad verticals and tapered joins, giving counters a slightly pinched, sculpted feel. Curves (C, G, O, S) are robust and tightly controlled, while angled strokes in letters like A, V, W, X and Y create a strong, faceted rhythm. The lowercase shows a large body with compact apertures, and several forms feature small notches and wedge-like cuts that read like subtle ink-trap details at joins and inner corners. Numerals are similarly weighty and simplified, with clear, poster-oriented silhouettes.
Best suited to large-scale typography where impact is the priority: headlines, posters, cover lines, and bold campaign messaging. It can also work for sports identities, event promotion, and packaging where a sturdy, compressed voice helps fit more characters while maintaining strong presence.
The overall tone is loud, confident, and high-impact, with a slightly retro athletic and headline-driven energy. Its sharp cuts and tapered transitions add drama and urgency, making text feel forceful and attention-grabbing rather than conversational. The style reads as functional and tough, with a hint of vintage printing character.
This font appears designed to deliver maximum visual weight and immediacy in display settings, combining a compact, blocky skeleton with deliberate stroke contrast and sharply cut details to keep forms distinct. The notched joins and tapered transitions suggest an intention to evoke strong print color while preserving separation in dense, bold letterforms.
Spacing appears tight and the internal counters are relatively small at display sizes, emphasizing mass and color on the page. The design relies on strong vertical stress and clipped curvature to maintain clarity at large sizes, while the more intricate inner cuts may soften in very small reproduction.