Sans Contrasted Puno 7 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, sports graphics, packaging, industrial, assertive, retro, mechanical, stenciled, impact, distinctiveness, signage, branding, poster punch, blocky, condensed feel, angular, ink-trap like, notched.
A compact, heavy display sans with chiseled, sculpted shapes and pronounced internal notches. Strokes are mostly straight-sided and vertical, with selective rounding on bowls (notably in C, G, O) and sharp, cut-in terminals that create a segmented, almost stencil-like rhythm. Counters tend to be narrow and tall, and many letters feature small wedge breaks or slits that introduce strong contrast and a faceted silhouette. The overall texture is dense and uniform, with tight apertures and squared-off joins that keep lines of text visually solid.
Best suited to headlines and short statements where the carved details can be appreciated—posters, branding marks, sports or team graphics, merchandise, and bold packaging callouts. It can work for signage-style display text, but is less appropriate for long-form reading due to its dense counters and aggressive internal cuts.
The tone is forceful and industrial, evoking stamped metal, sports numbering, or machined signage. Its dramatic cut-ins and compressed counters add a retro, poster-era toughness while staying clean and contemporary in construction. The result feels loud, confident, and slightly militaristic without becoming ornate.
The design appears intended to deliver maximum impact with a signature, cut-metal look—using notches and wedge breaks to add character and brandability while maintaining a simple sans foundation. It prioritizes presence and memorability over neutrality, aiming for a strong, industrial display voice.
The distinctive notches and slit-like counters become a primary identifying feature, especially in letters like E, F, S, and numerals such as 2 and 3. At smaller sizes the interior breaks may visually fill in, so the face reads best when given enough size or contrast to preserve its internal detail.