Sans Superellipse Abguj 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'PF Das Grotesk Pro' by Parachute and 'Neue Rational Narrow' by René Bieder (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, posters, modern, friendly, sturdy, utilitarian, clean, impact, clarity, contemporary branding, geometric softness, rounded corners, geometric, compact counters, uniform strokes, high legibility.
A heavy, geometric sans with rounded-rectangle (superellipse) construction, producing smooth, squared-off curves and consistent radii across bowls and terminals. Strokes are largely uniform with minimal contrast, and the overall rhythm is even and compact, with relatively closed apertures in letters like C, S, and e. Uppercase forms feel broad and stable, while lowercase maintains a straightforward, workmanlike skeleton; dots and punctuation are simple and solid, and numerals are dense and blocky for strong presence.
Best suited to headlines, logos, labels, and wayfinding where a strong, compact texture and clear shapes are needed. It can also work for short bursts of text (captions, UI labels, callouts) when a firm, modern voice is desired, though its heavy color will dominate in extended reading.
The font reads as contemporary and dependable, with a friendly softness from its rounded corners but a no-nonsense tone from its dense weight and restrained detailing. It conveys a practical, industrial-modern sensibility—approachable without becoming playful or quirky.
The design appears intended to deliver a robust, contemporary sans with softened geometry—balancing firm, rectangular proportions with rounded corners for a confident yet approachable presence. Its consistency and compact counters suggest an emphasis on clarity and visual uniformity in display and brand-forward contexts.
Round letters show a distinct squared curvature rather than purely circular geometry, which helps keep silhouettes consistent across the set. The ampersand is compact and bold, matching the type’s sturdy texture, and the overall color on the page is dark and emphatic, favoring impact over delicacy in longer passages.