Sans Normal Konay 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'FS Koopman' by Fontsmith, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, advertising, ui labels, dynamic, modern, assertive, sporty, efficient, emphasis, speed, clarity, contemporary, slanted, geometric, rounded, monolinear, open counters.
This typeface is a slanted, monolinear sans with rounded construction and compact, efficient letterforms. Curves read as smooth and elliptical with open apertures, while straight strokes maintain consistent thickness and clean terminals. The italic angle is steady across capitals, lowercase, and figures, producing a forward rhythm and tight, energetic texture. Proportions feel balanced rather than condensed or extended, with a straightforward, legible skeleton and minimal stylistic distraction.
It performs well in headlines, posters, and brand marks where a strong, forward-leaning emphasis is desirable. The clear, rounded forms and consistent stroke behavior also suit UI labels, packaging callouts, and short-to-medium copy where legibility and pace matter.
The overall tone is brisk and contemporary, with a forward-leaning posture that suggests motion and confidence. Its sturdy, uncomplicated shapes give it a practical, no-nonsense voice, while the rounded geometry keeps it approachable rather than harsh.
The design appears intended to deliver a contemporary italic sans that reads quickly and confidently, emphasizing momentum and clarity over ornament. Its geometry and consistent strokes suggest a focus on versatile display-to-text usage with a modern, energetic character.
Capitals and numerals present clear, high-impact silhouettes suited to short strings, while the lowercase maintains a consistent cadence in text. The spacing and slant work together to create a cohesive rightward flow, and the figures match the letterforms in weight and simplicity for harmonious mixed-content setting.