Sans Normal Amkol 7 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, sporty, energetic, impact, momentum, clarity, approachability, geometric, rounded, clean, sturdy, open counters.
A heavy, right-slanted sans with broad proportions and smooth, rounded curves. Strokes are strongly weighted with minimal modulation, producing solid, even color across words. Letterforms show open apertures and generous counters, with compact joins in the lowercase and a robust, slightly squared-off feel at terminals. The italics are built into the construction rather than simply sheared, keeping shapes stable and legible in both display and large text settings.
Best suited to headlines, branding marks, packaging, and signage where a strong, energetic presence is needed. It also works well for short callouts, UI promos, and editorial display where the slant can add urgency and momentum while keeping forms clear.
The overall tone is assertive and contemporary, with a friendly softness coming from the rounded geometry. Its strong weight and forward slant give it motion and emphasis, lending a punchy, attention-grabbing voice without feeling sharp or technical.
The design appears aimed at delivering a modern, high-impact sans that stays approachable through rounded construction and open interiors. The built-in italic stance suggests an intention to communicate speed and emphasis while maintaining sturdy readability at larger sizes.
In the sample text, spacing and rhythm read steady and dense, supporting impactful headlines and short blocks. Numerals appear sturdy and straightforward, matching the same broad, high-ink presence as the letters for consistent emphasis in mixed alphanumeric settings.