Sans Superellipse Etluz 10 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Bebas Neue Pro' by Dharma Type and 'ITC Franklin' by ITC (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, assertive, urgent, energetic, contemporary, impact, speed, compactness, modernity, clarity, oblique, condensed, sturdy, compact, rounded.
A compact, oblique sans with sturdy, low-contrast strokes and tightly controlled proportions. Curves are built from rounded-rectangle geometry, giving bowls and counters a smooth, slightly squared-off feel rather than purely circular forms. Terminals are mostly clean and blunt, with minimal detailing, while the slant and condensed width create a fast, forward-leaning rhythm. Numerals and capitals are solid and uniform, optimized for strong silhouette and even color in display sizes.
Works best for bold, energetic messaging such as headlines, posters, sports and fitness branding, promotional graphics, and packaging where a compact, slanted voice adds momentum. It can also serve in short subheads or callouts when you want strong emphasis and a condensed footprint.
The overall tone is driven and athletic, with a sense of speed and pressure created by the consistent slant and compressed stance. Its rounded-rectangular forms keep it friendly enough to avoid harshness, but the heavy presence reads confident and promotional. The result feels modern and action-oriented—more “headline urgency” than “quiet editorial.”
The design appears intended to deliver maximum impact in limited horizontal space while projecting speed and modernity. Rounded-rectangular construction and clean terminals prioritize clarity and consistency, supporting a strong, contemporary display voice.
Round letters maintain relatively tight apertures, reinforcing a dense, impactful texture. The italic angle is consistent across cases, and spacing appears tuned for compact set widths, which helps the font hold together in punchy, short bursts of text.