Sans Normal Korob 10 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Newhouse DT' by DTP Types, 'Trade Gothic Next' by Linotype, 'Aago' by Positype, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, sports branding, posters, campaigns, packaging, dynamic, urgent, sporty, modern, assertive, impact, speed, space-saving, emphasis, slanted, condensed, grotesque, industrial, streamlined.
A slanted, condensed sans with heavy strokes and compact proportions. Letterforms are built from simple, rounded bowls and firm straight stems, with minimal modulation and clean, open counters that keep the shapes readable at display sizes. Curves (C, G, O, Q) feel slightly squashed horizontally, while diagonals (A, K, V, W, X, Y) are sharp and decisive. The lowercase uses single-storey forms where expected (a, g) and maintains a tight rhythm, with short ascenders/descenders relative to the overall density.
Best suited for headlines, branding, and short-to-medium display text where a tight footprint and high impact are desired. It works well for sports, event, and promotional applications, as well as packaging and labels that need a bold, streamlined voice.
The overall tone is fast, forceful, and contemporary, with a forward-leaning stance that suggests motion and momentum. Its compact width and strong color read as confident and attention-seeking, aligning with energetic, performance-oriented messaging.
The design appears intended to deliver high-impact communication in limited horizontal space, combining a condensed structure with a strong forward slant to emphasize speed and emphasis while preserving clean, no-nonsense sans construction.
Numerals are straightforward and sturdy, matching the condensed, slanted construction and staying visually even in width and weight. Spacing appears tuned for compact lines, producing a dense, poster-like texture in the text sample.